- What is the number one reason golf tournament directors do not maximize their events bottom line?
In most cases, golf tournament planners do not allow enough time to plan their annual golf events. We suggest you begin the golf tournament planning process at least nine months prior to your tournament date.
- How can I generate even more income when selling mulligans?
Usually two mulligans are sold with the thought of one mulligan being used on each nine holes. Trying to control the use of mulligans on the golf course is difficult because golfers tend to "forget" how many mulligans they purchased. Try this strategy to control the use of mulligans and to sell even more mulligans on the back side.
Tie two ribbons or balloons per player to each golf cart upon the initial purchase. As each player uses his mulligans during their round of golf they would then be required to remove the ribbon or pop the balloon. To generate additional income have committee members selling emergency mulligans on the back nine or sooner. Again, this strategy will allow you the opportunity to create more golf tournament revenue and operate a mulligan program that really will accurately manage itself.
- What is the best way to plan and organize any golf event?
I would recommend two products to assist in your golf tournament planning. One would be a twelve month tournament time line organizer which lays out in advance all the steps that need to be executed at different intervals of the event planning process.
The second is The Golf Tournament Planning eToolkit available from All About Golf Tournament Planning provides a step-by-step tournament planning and organizing tool that covers in detail every facet of golf tournament planning.
- Our company is operating a golf tournament for our customers and I've been appointed golf tournament coordinator. I have very little experience in actually planning an event of this magnitude. What should I do?
If you can delegate you can plan and operate a successful golf tournament. The first thing I would suggest is to find a golf tournament chairperson. DO NOT appoint yourself as the tournament director. This appointed individual will work under your direction, look for an individual who participates in golf events in your community, loves the game and has an influential circle of contacts and friends.
- What is the number one reason golf tournament directors do not maximize their events bottom line?
In most cases, golf tournament planners do not allow enough time to plan their annual events. We suggest you begin the planning process at least nine months prior to your tournament date.
- What kind of golf tournament makes the biggest impact in a community?
Either a Celebrity-Am or a Pro-Am...or a combination of the two. A professional whom I worked for used to operate and promote these type of golf events successfully by combining the two. He would recruit PGA Professionals from the local section and a sprinkling of professional athletes both active and retired along with local radio and television.
Amateurs love this golf tournament format because they get to play golf with professionals and the community responds by attending the event which really makes it a special occasion. The media coverage for your event is also expanded automatically because of the celebrities in the field.
- We are planning our first golf event. What should we realistically expect to profit for our charity?
There are approximately 500,000 golf tournaments operated annually and the average profit margin is $5,000. If you plan your event properly and utilize golf tournament planning tools available you should easily obtain this profit range and possibly exceed it.
- What is the single most important strategy in making any golf tournament a financial success?
Without a doubt the golf tournament director and committee must realize that sponsors, volunteers and players are the events most valuable asset. When that type of attitude is adopted and carried out in every phase of the golf tournament planning and execution, the golf tournaments can be highly successful.
- How can we provide more value for our golf tournament sponsors?
Institute a title sponsor position for the golf tournament and include more creative marketing strategies. For example, include the title sponsors logo on all your golf tournament give-aways...shirts, hats, etc. The title sponsor receives more exposure and the title sponsorship category commands a higher fee which generates even more revenue for the tournament. A very extensive website to visit regarding this area is www.GolfTurnamentGifts.info
